Customer Relationship Management (CRM)

CRM + Intelligent data

CRMdata is designed to quickly and easily help you find the best customers. The CRM system contains updated information on over one million companies.

Why pick us?

Easy to use

It’s quick to get started and easy to fund the most interesting customers.

Contains over a million companies

CRMdata contains data on over a million companies and the information is updated daily.

Is built on more than 40 years of experience from CRM systems and company data

We have created the CRM software that we have been looking for but couldn’t find on the market.

PPP-rating (Prime Prospect Potential)

CRMdata contains a unique prospect-rating so that you can easily find the most probable buyers.

Over 300 unique industry codes

To help you find companies within a specific industry, CRMdata includes its own industry classification with search capabilities across more than 300 different industries.

Advanced twin search

With the press of a button you can find companies that are similar to your best customers and prospects.

Integration with Fortnox

You can export your orders with ease to Fortnox for invoicing and accounting.

Digital illustration av människor som står i ett nätverk av ljuspunkter. Bilden symboliserar CRM Customer relationship management, kundrelationshantering.

What does CRM mean?

CRM stands for Customer Relationship Management. It can be most simply described as a process for managing dialogue and communication with current and potential customers. The goal of CRM is to make better business deals, improve business relationships, streamline various processes, and increase profitability by organizing and categorizing data and better understanding customer needs.

Ultimately, it can help you acquire more customers and retain existing ones. A CRM system is often used to automate the sales process efficiently.

What is a CRM system?

A CRM system is software that helps businesses manage their customer relationships. These systems are designed to handle, organize, and analyze customer data to facilitate effective communication and interaction with new and existing customers.

CRM systems are useful for businesses of all sizes and industries because they help streamline sales and marketing processes, increase customer satisfaction, and build long-term, profitable relationships with customers. Some of the most common features of a CRM system include:

Functionality for organizing contact information and other relevant details about customers.

Features to streamline the sales process, such as tracking sales activities, managing leads, and identifying new business opportunities.

Functionality for automating marketing campaigns, email distributions, and other marketing activities to reach customers efficiently.

Management of customer support, such as various types of customer inquiries and support tickets, to provide a better customer experience.

Various analytics features that provide new insights by analyzing customer data and sales activities to make more informed business decisions.

Integrations with external systems. Through various integrations, processes can be further streamlined. This applies to systems such as ERP and other tools that contribute to increased automation within the business.

Närbild på en kvinnas händer som håller i en digital jordglob med prickar av ljus som symboliserar analyserande av kunddata och hantering av kundrelationer.
Digital illustration över ett kundnätverk. Bilden symboliserar hur CRM-systemet kan hjälpa till att hitta och identifiera potentiella kunder för att sedan kunna konvertera dessa till nya kunder.

How can a CRM system help me find new customers?

A CRM system can be invaluable when it comes to finding and identifying potential customers and then converting them into new clients. By using CRM, you can efficiently manage leads from their first contact to conversion into customers. You can record information about potential customers and use this to prioritize and follow up on activities in an organized and structured manner.

Can a CRM system help me identify the best customers?

Many CRM systems can help identify and focus on the best customers, a process often called customer segmentation. By using smart selection criteria, you can focus on customers with the best potential. This can involve using parameters such as industry, company size, growth, and profitability.

Another way a CRM system can help with this is by using customer data collected in the CRM system, based on factors such as purchase history and customer lifetime value. This way, you can identify which customers generate the most revenue and are the most profitable for your business, and then seek out similar companies that resemble these clients. By identifying and focusing on the best customers for your business, you will contribute to increased profitability and long-term growth.

Many CRM systems offer marketing automation features, allowing you to automate email campaigns, social media posts, and other marketing activities to attract new customers and generate interest. By using a CRM system, you can segment your customer base based on various criteria such as interests and demographic data. This enables you to create targeted campaigns and communications that are more relevant to specific audiences, increasing the likelihood of engaging new customers.

 

A CRM system can provide you with the ability to analyze data about your activities with existing and potential customers. For example, you can track which campaigns they have responded to. By analyzing this data, you can gain insights into which marketing and sales strategies are most effective in attracting new customers. Many CRM systems can also integrate with other tools and platforms, such as marketing automation, social media, and websites. By integrating your CRM with these tools, you can collect more data on potential customers and use it to more effectively find and create new business opportunities.

Digital illustration på tabell och diagram. Bilden symboliserar kundsegmentering och urvalskriterier för att hitta kunder med bäst potential.

Why does your company need a CRM system?

Ett CRM-system kan vara ovärderligt för de flesta företag av flera skäl:

Customer relations

Provides the ability to create better customer relationships: By collecting and organizing customer data in a central location, a CRM system can help you better understand your customers’ needs and preferences. This enables more personalized communication and service, leading to stronger and more long-term relationships with customers.

Sales process

Creates a more efficient sales process. With a CRM system, you can manage and analyze sales activities and identify new business opportunities in a structured and systematic way. This allows you to optimize your sales process, expand your customer base, and increase revenues.

Service

Better customer support enables you to deliver quicker and more personalized service to your customers, which increases their satisfaction and loyalty towards your company.

Why is it important with a CRM system?

It’s a powerful tool for achieving growth and success in both the short and long term. A CRM system is important for several reasons, including:

Increased sales

Improves the conditions for increasing sales by identifying new customers and business opportunities with existing customers. This helps optimize the sales process, increase conversions, and thereby boost the company’s sales.

Marketing campaigns

With the help of data collected in the CRM system, companies can create targeted marketing campaigns and communicate more relevant information to customers. This leads to more effective marketing and a higher return on various marketing activities.

Optimisation of business strategies

By analazying data in the CRM system you can gain insights regarding customer behaviour, sales results and the effects of marketing initiatives. These insights can be used to make well grounded business decisions.